Swift Textiles specializes in creating handmade textiles. They silkscreen contrasting minimal geometric patterns on to fabric. The designs are both modern and earthy. All of the items they sell are very high quality and one of a kind. I was immediately drawn to Swift Textile's products and wanted to learn more about the women who started the brand. Below is an interview with Michal Fierstein and Roni Yeheskel, the makers behind Swift Textiles:
Tell us about your background.
We met each other at weaving class during Textile Design studies. Not much after graduating, Michal suggested this idea of starting an independent business and it was perfect timing for both of us.
What made you take the leap and start your business?
We were looking for something that will help us grow and learn on one hand, and keep a free creativity on the other. Also, the textile industry in Israel is declining in unlike the quantity of talented designers here, and our goal is creating something new and different that suite the time we live in.
Why is making and shopping handmade so important?
Handcrafting is a major principle for us, keeping a high passionate work while paying attention to the smallest details, all to ensure the maximum quality of the final product. We believe supporting the small handmade businesses enables to preserve tradition and reduce the overflow of industrial manufactured products that causes excessive consumerism.
Tell us about your creative process.
The design process usually begins with an inspirational subject, transforms by hand to motives and patterns and then a minimal computer processing. Searching for the right fabric is also a great part of the process; this is where we fit the material and its features to the product and the technique, such as absorption capacity, insulating capability and of course looks. We use high-quality natural materials, such as cotton linen and wool, and screenprint or dye everything in our studio.
What is your studio space like?
Our small and bright studio is located north Jaffa close by the Mediterranean Sea, on the second floor of an old historical building. Our neighbors are designers and artists which makes it a creative space for all of us. We designed the studio in a way that it inspires our work and allow us to feel at home.
or more images of their studio, you can visit their about me page on Etsy.
Who are your favorite makers and artists?
Thank you Michal and Roni for sharing your story and photographs.
You can shop for Swift Textiles on Etsy. You can also follow them on Instagram, Tumblr, and Pinterest. Like them on Facebook. They are also laughing their website: www.swiftextiles.com. So, stay tuned!