Many fashion designers start their business as a master of all trades. They are the creative engines, the seamstresses, the spokesmen and the the business gurus behind their brand. This is why I like using the title Maker. These entrepreneurs have to do it all to make their businesses successful.
For today's maker's post, I would like to introduce you to Zoui, from XZOUIX. This fashion designer has shown her collections internationally. Her style is ethereal, dark and edgy. In the interview below, she shares about what inspires her and how she got her start. We are also in luck, she is offering our readers a 33% off coupon code to use in her online shop. Get the coupon code after her exclusive interview below:
Tell us about your background.
My first creative inspiration and role model was definitely my mother. She used to sew cute dresses for me and my sister when we were little kids. I come from Slovakia, and when I was a kid, Slovakia was part of the Eastern Bloc and the stuff available in stores was quite limited and rather boring. My mother's creativity grew on me and I wanted to learn the skill of sewing. I went to study fashion design in high school in Ruzomberok, which was the best decision I could make because there I learned everything about the complex process of creating a garment. After the high school, I continued my studies at the Academy of Fine Arts and Design in Bratislava, where I received a master's degree in art history and fashion design, along with many opportunities to show and exhibit my fashion collections around the world.
What made you take the leap and start your business?
I just can't help myself, designing clothes is my addiction.
Why is making and shopping handmade so important?
It simply is important. Actually, it is very important. Supporting small businesses and creative individuals means supporting the individual inner growth, creating a diversified world and of course setting the individual free from the corporate dominion.
Tell us about your creative process.
It starts with an emotion found in a snapshot of reality, a moving shadow, a poem, a sound, a photograph, a chance encounter, a beautiful fabric, a black color...and continues with writing down the ideas and key words, sketching some silhouettes or creating a mood board, choosing fabrics and shaping a functional garment that will define (and will be defined by) an emotion which started the creative process.
What is your studio space like?
It has all that I need. A huge window, my beloved sewing machines, a sewing doll, DSLR and SLR camera, loads of fabrics, a closet and a rack full of unique vintage clothes and brand new garments hangin' on, waiting for the photo shoot. :) Occasionally, I turn the room into the photo studio.
Who are your favorite makers and artists?
When I'm not working on garments, I spend a lot of time with a camera in my hand. I love photography and I love taking pictures. The artistic stimulation comes to me from many directions and from many different people who inspire me to stick to the creative path. To name at least few artists who blow my mind - a movie director David Lynch, painter Mark Rothko, fashion designer Rick Owens, and of course musicians in general move my soul, starting with W.A.Mozart, continuing with Bob Seger, La Dispute, Fall of Efrafa, Converge... I love to dwell over all the heavy, emotional stuff full of meaning they put out into the world.
Thank you Zoui for sharing your story with us!
You can follow XZOUIX on Instagram and Tumblr. And of course, shop XZOUIX on Etsy. Zoui, has shared this coupon code with our readers: BADMOONRISING Use it on her Etsy shop to receive 33% off your purchase!